Digital Marketing Services
How It Works?
Your traditional marketing approach of window cards, corporate and product brochures, leaflet drops, property adverts and the many other activities that have served you so well, for so long, clearly have an important role in any marketing strategy. But it’s only when an online digital strategy and campaign is injected into the mix that you’ll truly have that winning formula for success.
Our journey together will most likely draw on the power of the following:
01. SEARCH ENGINE MARKETING
Search Engine Marketing – or SEM as it is more commonly known – is a most effective way of growing your business and reaching new customers. Basically, you pay a nominal advertising fee to ensure that your webpage gets top billing when people type certain keywords or phrases into the Google search engine. It’s there, on the first page that comes up.
When someone then clicks on your online mention or advert on the Google page and is taken to your website, you’ll pay another pay-per-click – or PPC – fee.
02. SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is an ongoing process of ensuring that your website is liked by Google and pops up more frequently than those of your competitors. It effectively drives traffic to your website and is particularly powerful in the real estate sector, helping to create brand awareness and build a solid following in your local community.
03.SOCIAL MEDIA MARKETING
Social Media Marketing (SMM) is the process of creating relevant content that, carried on social media platforms like Facebook, Instagram and, to a lesser extent, LinkedIn and YouTube, provides your target audience with valuable information.
Its influence in creating brand awareness raising a company’s profile is undeniable, especially given that respected research suggests Facebook, for example, has a staggering 1.8 billion active users each day – and the average Australian spends a minimum of 35 minutes on the platform each day – while Instagram’s one billion active monthly users continue to grow each month.
Email marketing is just that: sending an email to your target audience to keep your profile top of mind, strengthen brand awareness and further cement relationships. However, the content must add value and provide useful information so that your loyal customers not only open and read your missives but speak highly of you and your service levels.
It’s counterproductive to bombard them with endless content as they are busy and might well come to resent the intrusion and come to harbour a negative association with your business. At the same time, regularity is key as they come to expect, say, a blog every month and a short newsletter each quarter.
Finally, have the courtesy of obtaining their permission before adding them to the distribution list – and even then, providing them with the option to unsubscribe.